Skip to content
Free delivery on your first R750+ order | Use Code: FreeFetch
Free delivery on your first R750+ order | Use Code: FreeFetch

Purina PRO PLAN® Bright Mind 7+ Medium & Large Breed Senior Dry Dog Food – Chicken

Chicken formula with MCT oils for brain, joint, and immune support in dogs 7+

Original price R 1,849.00 - Original price R 1,849.00
Original price
R 1,849.00
R 1,849.00 - R 1,849.00
Current price R 1,849.00

PRO PLAN® Bright Mind 7+ Medium & Large Breed with Chicken is a scientifically advanced dry dog food designed to support healthy ageing in senior dogs over 7 years old, weighing over 10kg. Made with real chicken as the #1 ingredient, it provides high-quality protein for muscle maintenance and delicious flavour your dog will love.

Formulated with a breakthrough blend of medium-chain triglyceride (MCT) oils and brain-supporting nutrients, Bright Mind has been proven to promote mental alertness and sharpness within 30 days. It also supports joint health, mobility, skin and coat condition, and overall immune strength for an active and happy senior life.

  • 31% protein for strong muscles and vitality
  • MCT oils & antioxidants to support brain health
  • Glucosamine for joint health and mobility
  • Omega-6 fatty acids for healthy skin and coat
  • Highly digestible for optimal nutrient absorption
  • No added artificial colours, flavours, or preservatives

What’s Really Inside?

This senior dog food is designed to keep older dogs sharp, mobile, and full of life. The combination of chicken protein, MCT oils, and targeted nutrients supports brain function, joint flexibility, immune strength, and skin health.

Its highly digestible formula means your dog absorbs more goodness from every bite, helping maintain a healthy body and a happy mind.

Nutritional Highlights

  • MCT oils: Promote alertness and mental sharpness
  • Glucosamine: Supports joint health and mobility
  • High-quality chicken protein: Maintains lean muscle mass
  • Omega fatty acids: Nourish skin and promote a shiny coat
  • Antioxidants: Boost immune defence
Ingredients

Chicken and chicken meal (33%), brewers rice, whole grain wheat, wheat gluten, barley, oats, medium-chain triglyceride botanical oil (MCT oil), animal digest, fish meal and fish oil (source of omega-3 fatty acids), minerals, vitamins, amino acids (including calcium, phosphorous, sodium, chloride, potassium, magnesium, zinc, iron, manganese, copper, selenium, iodine, aluminosilicate, vitamin A, B vitamins, vitamin C, vitamin D, vitamin E, choline, folic acid, glucosamine), beet pulp, animal fat (source of omega-6 fatty acids), natural antioxidants.

Guaranteed Analysis
Crude Protein31%
Crude Fat15%
Crude Fibre (Max)3%
Calcium (Min)0.9%
Phosphorus (Min)0.7%
Glucosamine (Min)550 mg/kg
Vitamin C (Min)70 mg/kg
Vitamin E (Min)460 IU/kg
Omega-3 Fatty Acids (Min)0.5%
Omega-6 Fatty Acids (Min)1.5%

Calorie Content

3,700 kcal/kg (3.7 kcal/g)

Feeding Guide

Dog WeightDaily Feeding Amount
10–25 kg170–320 g
25–35 kg320–405 g
35–45 kg405–480 g
45–60 kg480–610 g

* Portions are guidelines only. Adjust based on your dog’s activity level, age, and condition.

Feed once or twice daily and ensure fresh water is always available.

Transition Instructions

Transition gradually over 10–14 days. Start with 25% PRO PLAN® mixed with 75% current food for 2–3 days, then slowly increase the proportion of new food until only PRO PLAN® is fed.

Most orders take 1–3 working days to deliver after dispatched, depending on your location. Outlying areas may take longer than city centres. Please allow up to 10 working days for delivery.

Return Policy in short:

Our return policy lasts 7 calendar days.

If you’d like to exchange or return a product within that period, we’ll happily credit you for the cost of the item (excluding shipping costs both ways).

We unfortunately cannot accept any returns or exchanges after 7 calendar days, and the matter will be considered closed.

When sending items back, please only use clear tape to seal boxes — no masking, brown, or courier adhesive tape will be accepted.

For more details, please see our full Shipping & Returns Policy at the bottom of our website.

Compare products

{"one"=>"Select 2 or 3 items to compare", "other"=>"{{ count }} of 3 items selected"}

Select first item to compare

Select second item to compare

Select third item to compare

Compare

Reward program

R50 Voucher

Add your email to claim discount.